Marketing Project Assignment Example | Topics and Well Written Essays - 1750 words

Marketing Project - Assignment Example The major competitors of this company are Passions of Paradise, Sunlover Reef Cruises, the Diving Cairns and Pro-dive Cairns. All the four companies offer almost similar services which ranger from Scuba Diving, Live Aboard diving to deep sea diving and site viewing. Thus, most of their target markets are Local tourists and tourists from the neighbouring nations. Passion of Paradise among other competitors that quicksilver cruiser faces offer a relatively limited range of products and thus the fact that quicksilver cruises offers a wide range product keeps it ahead of competition. This report generates the details necessary for the company to compete in the Queensland area by offering a unique product line that is desirable by tourist for neighbouring countries. The focus is on customers from Hong Kong and the development of a plan of analysis that details the unique nature of this East Asian market, how Quicksilver Cruises can best market to this demographic group, and how the develo pment of a comprehensive marketing plan will help them to be successful in this endeavour for the long term. Quicksilver Cruise operates in the highly competitive tourism industry within Queensland, Australia. Being on the coast, the company offers a product line that is appealing to many types of tourists, particularly those from the Hong Kong region. As the company is in a particular genre with many other businesses, however, it must focus on carving its own unique niche within the market. To accomplish this objective, the company has been working hard over the past years to develop unique tours and water sport offerings that others in the region are not currently offering. In addition, the company does have a focus on attracting tourists from nearby regions. Of particular interest at this time is the Hong Kong market. Hong Kong itself represents a unique opportunity for Quicksilver Cruises to market an area of the